This year's Social Media Week in February saw the inclusion of yet another part of the world that has made strides in adopting social media for social, business and political uses: Lagos, Nigeria -- Africa.

That technology (from social, to mobile and beyond) is changing events is irrefutable, old news. Just how technology is changing events is intriguing and surprising, on the other hand. As we like to say, technology sometimes creeps up on us. It has a way of infusing itself seamlessly into our daily routines and businesses as a simple solution when, in reality, it [...]

It could happen to any of us. You’re planning an event (a BIG event that your bosses will love you for and that will leave attendees wanting more). The details of the event are all set (location – check, dates – check, sponsors – check). And then there’s social media… How do most events (particularly big conferences, expos and festivals) [...]

We were excited to have the opportunity to work with the incredible team at IBM for their 2012 Smarter Commerce Global Summit (@IBMSmrtCommerce, #IBMSCGS), September 5-7, 2012. The event exceeded capacity (can you say packed house?). IBM broke a Guiness World Record for longest handshake signifying the meaning of truly connecting with people in person and substantively (here are the first [...]

Storify (the storytelling curating app that has won the hearts and attention span of millions of followers) has officially launched Storify for iPad. Through Storify, you can aggregate multimedia feeds into one Storify account, allowing you to tell a nuanced, visual story from various points of view. The platform allows you to pull rich media from social networks like Twitter, Facebook, [...]

There’s no shortage of “Sh*t People Say” videos out there. An internet, web video meme started December 12th with “Sh*t Girls Say” as a play on the now-legendary Twitter account “Sh*t My Dad Says”, the series of videos features ordinary people making statements by a particular group of people that is typically heard by that group of people. As you [...]

New York Fashion Week is one of the most anticipated events in the fashion industry and in the media. For one week, all eyes are on the glamorous runway shows of the world’s top designers with A-list rockers, models and assorted entertainment royalty trying hard to look aloof and fabulous as they watch the shows from the front row. You [...]

They say if you’re going to fail, you should fail big. Toyota‘s social media marketing misstep at the Super Bowl (the largest tv viewing audience of the year) was not only a #fail.  It was an epic fail. Thanks in part to an ambitious marketing campaign (perhaps too ambitious), the auto-giant has been accused of applying spam tactics on Twitter [...]

With hundreds of social media platforms, websites and apps covering every niche and topic you can think of, it’s safe to say that the social media market is beyond saturated.  The goliaths (the social networks we’ve all become very familiar with – so much so that they’ve made it into the official english language dictionaries) predictably dominate this infograph of [...]

  VH1 has stepped up to the social cause plate and hit the ball out of the park with their upcoming Do Something Awards show (produced by the nonprofit organization for young people DoSomething.org) airing tonight on VH1 (9/8C) with Glee‘s Jane Lynch as host (brilliant).  The tagline of the show says it all:  “Saving the world one award show [...]