Holding an event is expensive enough and it’s hard to figure out the best way to promote any event and then go back and measure the buzz and the ROI that buzz might have generated the best minds in Online Marketing have barely scratched the surface of what is possible here. Technology, such as it is, while not perfect attenuated [...]

There is no debating that one of the biggest (if not the biggest) dilemmas in social media marketing is the fact that we still can’t measure social media ROI with a satisfying degree of certainty and with general consensus (much less an industry-wide standard). When it comes to social media analyitics (including mining the data accumulated from social networks, developing [...]