Who released the hounds at Pivotcon’s headquarters?!! Today, organizers of Pivot Conference (@pivotcon) released the much-anticipated agenda for their 2011 conference taking place October 17-18 in New York City.  I expected the typical, ho-hum event agenda (after all, it’s a marketing conference right — how exciting could the agenda be?).  Let’s just say that if there were an award for [...]

Marketing experts around the world are trying to figure out how to most effectively use social media in marketing campaigns.  The need to know how to leverage these tools spans all industries including (and especially) the events industry.  But can we ever truly understand how to use these tools more substantively if we don’t understand our own behavior — the [...]

While working hard for our client, The Fair Trade Futures Conference (@ftimpact), we had the pleasure of working with local Boston collegiate talent.  Social Media Interns Sarah Louzon (University of Maryland) and Ethan Helhowski (Bentley University) joined our “social media swat team” and worked diligently tweeting, capturing and uploading video/photos and socializing with event attendees at the conference (giving them [...]

Not everything that’s free is a sweet deal (and in some cases “free” could downright get you into trouble).  But in this instance, FREE is fabulous! The organizers of the Online Marketing Summit 2010 (@omsummit) taking place Thursday, May 27, is offering their event free of charge. This virtual conference (hosted by ClickZ which gives a certain assurance of quality) [...]