The Fall event season (busiest event season of the year!) is well under way! With Summer behind us, we can now focus our attention and efforts on the insanity of three months of conferences, festivals, entertainment events AND a presidential election (losing my breath just thinking about it all). We know you can’t me multiple places at once (though we [...]

By now, five years into the Twitter‘s short life, there are likely thousands of hashtags that have been logged on the popular microblogging service.  Hashtags (a tag embedded in a tweet posted prefixed with a hash sign), is the most popular way to index content on Twitter. For an event, it is the preferred way of aggregating content and followers [...]

What does it take to live-blog a global conference?

Here we go!  It’s already the second week of March (is it me or is Spring really in the air?).  After a brutal winter that is hopefully finally behind us, spring approaches with an onslaught of events all over the world and in every sector of life and business. Here are but a few of those events that are social [...]

PRESS RELEASE Day-One of the Social Media Strategies for Travel North America (our client) draws the most innovative companies and minds in the travel industry – and they tweet! (Live online version: http://pitch.pe/129555) 03.03.2011 (New York) – How can a small conference with an attendee list of only 300 people create 2,000 tweets in several hours? Have an agenda that [...]

It’s undeniable, irrefutable and a fact of life.  Social media has changed the way we live, think, feel and do business.  And the speed at which it is changing (along with the tech gadgets we use to propagate it) ensures that we will all be playing “catch-up” in our efforts to understand how to maximize this shiny new toy. This [...]