If you’re going to SXSW 2012 (March 9-18), you know what a beast attending the festival can be (especially if you’re going for the first time). Tech/web-video luminary Steve Garfield (@stevegarfield) has rallied other tech/SXSW seniors to produce a much-needed, helpful daily chat show on how to survive SXSW with your sanity in tact (from where to eat, to what to [...]

I am very happy to announce that Served Fresh Media has officially launched Content Publishing for Events. Our new Content Publishing for Events services for conferences, trade shows, expos and other B2B events is much more than “content marketing” (the new digital media buzz phrase).  Content marketing is creating and distributing premium content to a highly targeted audience that will carry that content [...]

Every event manager wants mainstream press for their event.  It’s a reasonable desire.  After working months on end to produce the perfect event for hundreds of attendees with an agenda filled with topical discussion ripe for debate, receiving media coverage of the event for the broader audience that can’t attend to follow is great marketing/pr that money literally can’t buy. [...]

not soon enough for many.  With over 25 million users already using Google+ barely one month into its beta launch, it’s safe to say that Google+ is going to play a significant role in marketing and social conversations between brands and consumers. What does this mean for Event Managers?  If have a longstanding event that has a solid following (or [...]

You’ll hear two very distinct opinions about Google‘s new ad campaign for the launch of their their new phone technology that allows people to make calls from their Gmail accounts.  The idea behind Google Voice Integration with Gmail is being called cutting edge and forward-thinking, so the search engine giant decided, for the application’s nationwide launch, to take it “back”… [...]