Served Fresh Media was an invited guest at Inbound Marketing Summit 2012 (one of the country’s leading conferences on digital, social and mobile marketing with events in Boston, New York and San Francisco). First, it was a great conference. Over the course of two days, the discussion surrounding digital marketing ran the gummut from email marketing, to social media, to [...]

I am very happy to announce that Served Fresh Media has officially launched Content Publishing for Events. Our new Content Publishing for Events services for conferences, trade shows, expos and other B2B events is much more than “content marketing” (the new digital media buzz phrase).  Content marketing is creating and distributing premium content to a highly targeted audience that will carry that content [...]

With the release last week of Content: The New Marketing Equation (a detailed report produced by Altimeter outlining why organizations need to revamp their marketing efforts to include strategic content marketing), Rebecca Lieb (analyst at Altimeter and author of the report) offers her insights into the implications of the research findings and how brands and all businesses will need to adapt to [...]

Event marketers are very well aware of the changing tide in content management -- most notably how it plays a more crucial role in engaging audiences.

Content marketing isn’t new. We like to remind our event partners that content marketing is actually as old as the first writings and paintings on cave walls.  While this produced by the great team at Content Marketing World doesn’t go quite that far back in time in documenting the milestones in content marketing history, it does an impressive job at [...]