We’re doing a series of posts here at Served Fresh Media dedicated to hearing about social media marketing from the perspective of brands who often sponsor many events throughout the year.  It goes without saying that big brands (Pepsi, Dunkin Donuts, Starbuck’s, etc.) will be featured.  But we’ll also be looking at the smaller brands who are (just as fearlessly [...]

Brand Keys (a research company that measures customer loyalty and how it relates to brand identity) released their annual The Brand Keys Sports Loyalty Index for 2010 recently. As a compilation of extensive information on sports fans and the intensity of their devotion to their favorite teams (or the lack of enthusiasm as this report also measures), this is very [...]

We’re very particular about recommending ebooks here at Served Fresh Media (@servedfresh) because there are many more eBooks that are, unfortunately, poorly thought out and/or executed than there are gems that offer accurate and useful information in a attractive layout. Brian Solis (@briansolis) is that welcome exception.  In case you don’t know Solis by his stellar reputation, he is founder [...]