I am very happy to announce that Served Fresh Media has officially launched Content Publishing for Events. Our new Content Publishing for Events services for conferences, trade shows, expos and other B2B events is much more than “content marketing” (the new digital media buzz phrase).  Content marketing is creating and distributing premium content to a highly targeted audience that will carry that content [...]

With the release last week of Content: The New Marketing Equation (a detailed report produced by Altimeter outlining why organizations need to revamp their marketing efforts to include strategic content marketing), Rebecca Lieb (analyst at Altimeter and author of the report) offers her insights into the implications of the research findings and how brands and all businesses will need to adapt to [...]

There is no debating that one of the biggest (if not the biggest) dilemmas in social media marketing is the fact that we still can’t measure social media ROI with a satisfying degree of certainty and with general consensus (much less an industry-wide standard). When it comes to social media analyitics (including mining the data accumulated from social networks, developing [...]