Rev up your engines.  GEICO, one of the top auto insurance companies in the country, (@geico) has officially signed on as lead sponsor for the 71st Annual Sturgis Motorcycle Rally (@sturgisrally). Sturgis (convening August 8-14 on Sturgis, S.D., this year) is an event like no other. As one of the largest motorcycle events in the world, Sturgis 2011 is expected [...]

The UK teenagers who created a fake charity event that promoted a 10-mile run for Breast Cancer (and ultimately swindled sponsorship money from their neighbors) are about to learn that crime doesn’t pay. According to This Is Hull and East Riding Online, the teens (three 17-year old precocious “lads” – as the cops call them) created fake fundraising forms and [...]

09.29.2010 (New York) – ServedFreshMedia.NET (the New York based startup that specializes in providing social media pr for events) is partnering with FREE DMC, The New York Times, Heineken, Jana Water, Nicole Miller and other influential brands to co-produce the first Influencers Conference 2010 taking place in New York City September 30 – October 1. The 2-day conference will feature [...]

This past weekend Procter & Gamble‘s My Black Is Beautiful LIVE event (@mbibmovement) drew celebrities and a large crowd of attendees at the Metropolitan Pavilion in New York City.  In a word, the event was inspiring.  It was a flawlessly executed production  by a team of professionals who have clearly been doing this long enough to know how to make [...]

We are in the early stages of learning how to seamlessly integrate Facebook and other social media platforms into events.  This can be frustrating for event planners and, especially, event marketers (we see the potential and the absolute need for such tools at events right now, but we seem so far off from perfecting the process). But on the flip [...]

How can anyone debate the merits of social media and the ability of corporations to adapt to using a new means of communication for the good of its consumer when you have a mega-brand like PepsiCo (@pepsico) forging the path of social responsibility with initiatives like its #Promise campaign launched last month? Many months before this initiative, PepsiCo threw down [...]

We’re doing a series of posts here at Served Fresh Media dedicated to hearing about social media marketing from the perspective of brands who often sponsor many events throughout the year.  It goes without saying that big brands (Pepsi, Dunkin Donuts, Starbuck’s, etc.) will be featured.  But we’ll also be looking at the smaller brands who are (just as fearlessly [...]