It’s a harsh and drastic measure to take but just about everyone (including event coordinators and guest speakers) have been annoyed by, loud, talkative attendees who seem intent on having their own event while the actual event they came to plays out around them. If I had a dime for every time this happened at a conference, I’d buy an [...]

Storify (the storytelling curating app that has won the hearts and attention span of millions of followers) has officially launched Storify for iPad. Through Storify, you can aggregate multimedia feeds into one Storify account, allowing you to tell a nuanced, visual story from various points of view. The platform allows you to pull rich media from social networks like Twitter, Facebook, [...]

I am very happy to announce that Served Fresh Media has officially launched Content Publishing for Events. Our new Content Publishing for Events services for conferences, trade shows, expos and other B2B events is much more than “content marketing” (the new digital media buzz phrase).  Content marketing is creating and distributing premium content to a highly targeted audience that will carry that content [...]

With the release last week of Content: The New Marketing Equation (a detailed report produced by Altimeter outlining why organizations need to revamp their marketing efforts to include strategic content marketing), Rebecca Lieb (analyst at Altimeter and author of the report) offers her insights into the implications of the research findings and how brands and all businesses will need to adapt to [...]

Event marketers are very well aware of the changing tide in content management -- most notably how it plays a more crucial role in engaging audiences.

Content marketing isn’t new. We like to remind our event partners that content marketing is actually as old as the first writings and paintings on cave walls.  While this produced by the great team at Content Marketing World doesn’t go quite that far back in time in documenting the milestones in content marketing history, it does an impressive job at [...]