Launched at the 2012 Launch Conference in San Francisco last week, HADZA (a crowdsourcing video app) has its eye on the events industry. Developed by a Chili, Hazda makes posting and discovering video from an event easier and visually appealing. Allowing event attendees to build a communal video space is something that is in great demand at events today. HADZA seeks to fill this void.
Though HADZA (in beta) is a web-based app, the developers plan on making mobile a major component of their model. Indeed, the inspiration for HADZA hit co-founder and CEO Diego Alcaíno when he realized that most people had cell phones and, certainly, most concert-goers carry cell phones. The idea was developed with concert-goers in mind (who love to shoot footage of shows they see) but clearly this technology is applicable to all events (from political uprisings, to conferences, to awards shows). A free app for iOS and Android is also currently available.
The platform not only automatically captures and uploads video from an event but it also contains social functions like tagging (the developers will be gradually adding more social functionality over time). What users and Event Managers may really like about HADZA is the YouTube integration with your YouTube account (now event attendees can upload videos that can show up on your channel – you can moderate which ones you’d like to delete or leave for public viewing).
Here’s a brief description of how HADZA works from their website:
So, how does it work?
Using your smartphone, press record to film and, when you’re done, your video will automatically be uploaded to and categorized in your account. There, you can be part of the Hadza collective experience– our algorithm automatically groups videos together into “events” by the GPS and time stamps they receive. If at any moment you feel lost, or that this information does not provide you a satisfactory answer…drop us a line! firstname.lastname@example.org
In 4 simple steps:
- Smartphone users film video clips with the Hadza app.
- The recorded videos get sent to our servers. They receive exact GPS and time stamps.
- Our servers group the videos together within 1000 meters and 20 seconds of each other.
- Videos corresponding to each “event” can be seen simultaneously on Hadza.com.
When I record with Hadza, where do my videos go?
Once recorded, your videos get saved on our server and onto your Account page. You can also adjust your privacy settings so that your videos can be saved on your personal YouTube channel.
While the technology and business model behind this startup is compelling, it barely holds a candle to the definition of their brand name. Hadza’s name is a reference to the Hadza people, who are Africa’s last full-time hunter-gatherer tribe.
The HADZA team are currently at SXSW and will be visiting events, testing their platform, and growing their user-base. Served Fresh Media will be testing the platform at upcoming events and will keep you posted on our experience with the new app.
Would you use HADZA at your event?
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