Served Fresh Media was an invited guest at Inbound Marketing Summit 2012 (one of the country’s leading conferences on digital, social and mobile marketing with events in Boston, New York and San Francisco). First, it was a great conference. Over the course of two days, the discussion surrounding digital marketing ran the gummut from email marketing, to social media, to content marketing and everything in between with industry thought-provokers like Chris Brogan, Neil Glassman of Social Times, Todd Grossman of PR Newswire and Laura Fitton of Twitter App Store and oneforty.com. The one shared frustration at the event, say it with me everyone, INSUFFICIENT WIFI! One of these days, in the distant future, conferences will master the art of consistent, stable wifi (dare I dream).
Second, our very own Charlie Oliver (Director of Digital Media Strategy) was asked by Kapost (@kapost) to give her thoughts on the future of content marketing (one of our specialties at Served Fresh Media). This is a timely discussion not just because “content marketing” is the new buzz word (move over “social media”), but because we are launching a new content publishing platform for events here at Served Fresh Media (very exciting stuff!).
Kapost is for serious digital marketers, branding specialists and event organizers who want to take their content marketing game to the next level. Definitely check out the innovative things they are doing (we have already started using their platform). Here’s a synopsis of what they offer (in their own words):
Kapost organizes content marketing into a structured business process that delivers results. The platform offers Planning, Production, Distribution and Analysis functionality that drives improvements in the amount of time spent, content produced, contributors managed and traffic generated.
- As Content Marketing Grows, Kapost Pivots Strategy (contentmarketinginstitute.com)
- Silicon Alley Insider: TechStars Boulder Startup Kapost Raises $1.5 Million So Big Brands Like L’Oreal Can Become Media Companies (businessinsider.com)
- This Week in TechStars #23: 10 Companies Raise $42M in the First 3 Weeks of 2012 (techstars.com)