Content marketing isn’t new. We like to remind our event partners that content marketing is actually as old as the first writings and paintings on cave walls. While this produced by the great team at Content Marketing World doesn’t go quite that far back in time in documenting the milestones in content marketing history, it does an impressive job at giving a broad overview of modern content marketing’s evolution. Case studies included in this presentation include LEGO, John Deere, Blendtec, American Express, among others.
It’s a great video. Share it with a marketer you love.
- Why is an online content marketing strategy important? (marketing.yell.com)
- Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC] (mashable.com)
- Content..content..content – oh and some marketing too [Mike Morrison] (ecademy.com)