Day-One of the Social Media Strategies for Travel North America (our client) draws the most innovative companies and minds in the travel industry – and they tweet!
(Live online version: http://pitch.pe/129555)
03.03.2011 (New York) – How can a small conference with an attendee list of only 300 people create 2,000 tweets in several hours? Have an agenda that reflects the most hotly debated topics in the industry being covered, have an audience that is very engaged in social media and have compelling content to share.
Analytics on #smtravel11 (the Twitter hashtag for the Social Media Strategies for Travel North America 2011 conference) show a whopping 2,000 tweets posting to the hashtag on the first day of the conference alone (March 2nd). Stats were created by Twitter hashtag tracking site “What The Hashtag” (http://wthashtag.com).
The conference (held in San Francisco, March 2-3) is now in it’s fourth year and features some of the most respected thought leaders in the travel industry as speakers in addition to attendees who are owners and operators of corporate travel-related companies seeking to understand how to use social media more effectively. Event organizer EyeforTravel (a UK-based company specializing in travel distribution news, worldwide events and analysis) produces eight conferences worldwide annually focusing on social media in the travel industry.
The official transcript of tweets emanating from the conference hashtag stream (downloadable at http://bit.ly/htzPuj) shows #smtravel11 alive with mixture of conversation, debates, questions and multimedia content including photos, videos and audio commentaries. Without nary a lapse in tweeting the actual content of individual presentations, discussions in the hashtag stream ranged from the actual presentations, to professional social media strategies to personal travel preferences and hotel/airlines marketing blunders.
Served Fresh Media was the #1 contributor of content to the hashtag conversation with close to 200 tweets and multiple streams of conversations happening simultaneously throughout the day (as well as audio commentary). Details on the analytics can be found at http://bit.ly/hBIZE6
The conference continues today (the final day) for what is sure to be more discussions, revelations and fiery debates.
For information on the event including the schedule of panels, guest speakers, media inquiries and request for interviews:
Served Fresh Media
138 West 25th Street, 10th Fl.
New York, NY 10001
EyeforTravel is a media company specializing in business intelligence for the travel and tourism industry. It was started by Tim Gunstone in 1997 as part of the FC Business Intelligence group. The news website is one of the top three most visited travel trade websites globally and for over 14 years Eyefortravel have successfully held travel marketing, revenue management, distribution and technology events on 6 continents, providing an networking platform for thousands of travel companies. EyeforTravel also provides some of the most in depth research into global online travel markets and trends at http://events.eyefortravel.com/knowledgebox/ for anyone who is involved in online travel or travel distribution.
About Served Fresh Media
In addition to providing crucial pre-event social media buzz for large, special events like conferences, expos and award shows, Served Fresh Media (a New York-based firm) is blazing an unchartered path in event coverage by outfitting events with professional, journalistic Social Media Reporters to engage event attendees and the online audience with unique, branded multimedia content from the event, readily shared in social media in real-time.
- The Power Of #Hashtag: 5 Use Cases (thenextweb.com)
- How To: LIVE-Blog or Tweet From A Global Event/Conference! (macjordangh.wordpress.com)
- Driving social media ROI for airlines, airports and travel businesses – Keynote presentation from #SMtravel11 (simpliflying.com)