Marketing non-profit, fundraising events has its challenges (few would deny that). But now that the world of fundraising has settled comfortably online (like every other sector of business), fundraising and event planning for these organizations fighting to raise awareness to worthy causes is more accessible and easier than ever before. Social media, in particular, is proving to be a stellar partner in fundraising for causes (the successful campaign that raised funds for Haiti on Twitter comes to mind, as does Charity Water). There are also quite a few blogs established that focus on fundraising for charities but one sticks out amongst the crowd of other blogs: FrogLoop.
FrogLoop is fierce. Why? Because it caters to a market online that is usually overlooked by the mainstream media: non-profit organizations and offers detailed, well-written content by leaders in the industry who give their expert analysis and advice on marketing fundraising events online. See what I mean? Fierce!
And it’s a good thing they do what they do. Lacking the sexy appeal of other types of businesses and services, non-profit organizations aren’t often mentioned the bigger, higher-ranked advertising and marketing blogs.
But FrogLoop cares. Created and managed by Care2 (a company that helps non-profit organizations with their online advertising and marketing services), FrogLoop (@Care2Frogloop) “follows the latest trends in non-profit communications, marketing, fundraising and technology” with content that includes the latest news in online marketing relevant to fundraising (Social Media’s Changing Landscape to Make a Profit), interviews with established people in fundraising (The Next Big Shakeup in Fundraising) and plenty of “how to” posts to get your non-profit off the ground and into the business of giving (Donors Need Engagement: Leveraging Brand Experience to Enhance Donor Identity and Involvement). FrogLoop also features reviews of fundraising events and conference. Quite simply, this is a fantastic resource for anyone planning events for the non-profit sector.
FrogLoop’s blog ain’t fancy (this is for and about non-profit organizations so don’t expect bells and whistles, just the meat and potatoes and plenty of it!). But if you’re in the business of giving and online marketing has you stumped, FrogLoop is a great niche resource to stay in the loop (pun intended) on internet marketing for non-profit organizations.
Are there any non-profits out there who use FrogLoop? Let us know – we want to hear your stories!
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